Spotify x Make America Dream Partnership
By Aniya Strong
www.linkedin.com/in/aniyastrong

Spotify x Make America Dream Partnership Your Dream, Soundtracked Set against a green gradient background, the collage to the right features symbols and causes tied to modern interpretations of the American Dream: The Statue of Liberty, holding a "Respect LGBTQ+ Human Dignity" sign. A large American flag with silhouetted figures climbing a mountain, symbolizing struggle and aspiration. Protest signs: “Black Lives Matter” “Women’s Rights Are Human Rights” “Save the Planet!” “Clean Up Your Mess” A child pointing to a sign reading “Next Exit: American Dream” Education and housing icons (graduation cap, home) Diverse representation of people and movements
Left Side (How it Works) Spotify x Make America Dream Project Present daylist → daydream Where words fail, music speaks Share your dream and the story behind it, and our algorithm will create a playlist inspired by you. Don’t believe in the American Dream? That’s okay! Tell us more and we’ll create something just as unique. [Start typing...] Generate Playlist Right Side (Daylist → Daydream) Daylist → Daydream ✶ Same daylist titles that are completely unique to you Instead of curating user’s playlists based on listening history, mood, and time, the daydream generates a custom playlist inspired by that user’s own American Dream. Nick’s just-hustling-to-enjoy-life morning Thanks for sharing your dream! Here’s some: introspective, smooth, nostalgic, resilient, carving your own path, completely yours. x Make America Dream Project (Sample playlist shown) Just A Phase – The Band CAMINO parent song – Jeremy Zucker, Chelsea Cutler After The Storm – Mumford & Sons Chasing Cars – Snow Patrol
Social Media Campaign The hashtag #MyDream encourages users to share their playlists and dreams, fostering connection and celebrate individuality through music. Instagram post mock-up text (on the phone screen): spotify and makeamerdream Sponsored “Given my current situation—family and relationship status, geographical location, and career stage—I feel like I’ve checked off many of the goals I set for myself post-graduation, while still working toward others. So maybe I am making my way towards my own definition of the American Dream, but I would never describe it that way. I am simply trying to be my best and doing what I want to do.” – Nick Stines #MyDream Click the link in our bio to listen to Nick’s playlist and share your American Dream.
Objective of the Campaign Spotify’s collaboration with the “Make America Dream” project seeks to inspire users to share their unique American Dream through the universal language of music. This digital marketing campaign introduces an interactive playlist feature and a social media hashtag to highlight the diversity of dreams across communities. By using hashtags like #MyDream, users can easily share and discover others' playlists, creating a space where all dreams are heard and shared. Through this partnership, we hope to inspire deeper exploration of these dreams and demonstrate how they come to life through music. Logos at the bottom: 🎧 Spotify | 🌍 Make America Dream

Objective of the Campaign

Spotify’s collaboration with the “Make America Dream” project seeks to inspire users to share their unique American Dream through the universal language of music. This digital marketing campaign introduces an interactive playlist feature and a social media hashtag to highlight the diversity of dreams across communities. By using hashtags like #MyDream, users can easily share and discover others’ playlists, creating a space where all dreams are heard and shared.

Through this partnership, we hope to inspire deeper exploration of these dreams and demonstrate how they come to life through music.

Prompt on the App:

“Share your dream and the story behind it, and our algorithm will create a playlist inspired by you. Don’t believe in the American Dream? That’s okay! Tell us more and we’ll create something just as unique.”

Instead of curating playlists based on typical listening behavior, this tool uses your story to create a custom playlist inspired by your personal American Dream.

Daylist to Daydream

Similar to the original daylist, the daydream contains an Audio Aura that is based on each user’s response. Nick’s colors are green, black, and orange which are the opposites of red, white, and blue. This represents his rejection of the traditional American Dream.

Same daylist titles that are completely unique to you.

Each playlist contains a link that takes users directly to makeamericadream.com

Social Media Campaign

The hashtag #MyDream encourages users to share their playlists and dreams, fostering connection and celebrate individuality through music.

“Given my current situation—family and relationship status, geographical location, and career stage—I feel like I’ve checked off many of the goals I set for myself post-graduation, while still working toward others. So maybe I am making my way towards my own definition of the American Dream, but I would never describe it that way. I am simply trying to be my best and doing what I want to do.”

Nick is…

  • 26 years old
  • Male
  • Bisexual
  • Working Class
  • Atheist

Read More: https://www.linkedin.com/in/ntstines/